I'm Helen, and this is my son Ben.
After 30 years in corporate life I knew exactly what it felt like to hit a wall every single afternoon. The brain fog. The low energy. The constant feeling that I was just pushing through rather than actually showing up. On the outside everything looked fine. Inside, something was missing.
I tried many different supplements. Every one of them felt like it was made for someone else - gym-goers, athletes, bodybuilders. Not for a woman in her fifties trying to get through a full day of work and still have something left for the people she loves at the end of it.

Then Ben - who'd spent years deep in the world of fitness, nutrition and supplements - showed me something I hadn't considered. That certain ingredients, taken consistently and in the right combination, could support not just physical performance but brain energy, mental clarity and daily recovery. For everyday people leading normal but demanding days.

So we got our heads together and after 8 months of research, formulating, testing and building, we were so proud to market our first product NUYU Persona. A simple, effective, great-tasting supplement designed for people living full, demanding lives. No extremes. No overcomplication. Just something that actually works for the way real people live.