About Us

Hi, I'm Helen, and this is my son Ben.

After 30 years in corporate life, I knew exactly what it felt like to hit a wall every single afternoon. I was trapped in a cycle of brain fog, low energy, and relying on caffeine just to push through the day.
When I looked for help, every supplement on the market felt like it was made for gym-goers, athletes, or bodybuilders, and not for everyday people trying to survive a long workday and still have energy left for their families.
That’s when I turned to Ben. With his background in fitness and nutrition, he introduced me to a game-changer: the right combination of daily ingredients doesn't just fuel muscles - it unlocks all day energy, focus, and daily recovery.
After eight months of intense research, formulation, and testing, we created NUYU. It is a simple, effective, and great-tasting supplement designed for full, demanding lives. No extremes, no overcomplication, just something that actually works for the way real people live.

Love, Helen ♡

Our Mission:

We built NUYU for the people creatine forgot: busy, non-gym, real-life people who just want something simple that fits their day.

Real Energy for Real Life

No fitness extremes. No complicated stacks.

Just honest, effective daily support to help you show up fully for your work, your family, and yourself.

Creatine has a reputation problem. It's filed under 'gym supplement,' sitting next to pre-workout and protein powder — which is exactly why most people who'd benefit from it never try it.

NUYU isn't for people chasing a PR. It's for the person who gives everything to their 9-5, has nothing left for the school run, and has started wondering if 'tired' is just what being an adult feels like now.

Three gummies. No gym membership required. No powders, no shaker bottle, no routine built for someone else's life.

shop nuyu

Supplements, Reimagined

Mind & Body

Your mind works as hard as your body does. NUYU supports both, delivering steady energy, focus & recovery without stimulants or unnecessary fillers.

Backed By Science

To ensure quality, every batch is independently tested by Eurofins so you know exactly what is in our gummies -no guessing, no greenwashing.

Clean Ingredients

No caffeine. No sugar. No artificial colours, fillers, or flavours. Just three proven ingredients chosen because they work: Creatine, Glutamine, and Taurine.