Hi, i'm Helen. We are a family run business on the Sunshine Coast and NUYU was born from my son Ben's personal transformation. He was the inspiration behind the brand; however, it started to evolve because we found it hard to find supplements that felt clean enough to take every day, gentle enough for real life, and effective enough to genuinely support energy, recovery and focus.
A lot of other supplements relied on stimulants, complicated routines, or gym-only formulas.
Like many people, we are juggling busy days, mental load, and the challenge of staying consistent with our health. We wanted something simple: a daily supplement that supported both mind and body, was easy to take, and actually fit into everyday routines seamlessly with no mess, no fuss and no additional stress.
Our supplements are thoughtfully formulated and designed for your clarity, steady energy, and real-life demands of everyday life.
